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ALI ESTERLY


Creative Director | Art Director

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ALI ESTERLY


Creative Director | Art Director

google maps | Smarty Pins

Overview

To encourage people to interact with Google Maps and teach current users new functionality, we created Smarty Pins, a fun and interactive game that tests players’ trivia and geography knowledge.

CAMPAIGN

To drive site traffic, we developed a series of pre-roll videos and a banner campaign that teased the experience. 

Summary

Smarty Pins is built on the Google App Engine platform and draws on the existing Google Maps API. Using HTML5 to build the site, the game tests users' knowledge in a familiar environment.

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#DearMe


#DearMe


YouTUbe | #DearMe

Overview

YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give?

CAMPAIGN

On March 8th, International Women's day, each influencer that participated in the movement uploaded their video with the hashtag #DearMe. YouTube released the compilation video at the same time and the hashtag caught on like wildfire.  

SummAry 

#DearMe turned into a viral phenomenon. Women and men from all over the world got involved including The First Lady and even the Disney Princesses. We also wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that gave users a simple way to spread their message.

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Coors Light


Coors Light


coors light | thirst for more

Overview

In 2018 we gave a whole new dimension to Coors Light's Climb On campaign. One that's full of color, optimism, and global adventure. Inspired by the restless spirit of the beer's fans, our goal was to communicate that Coors Light brews The World’s Most Refreshing Beer to refresh them for what's next.

CAMPAIGN

We launched an anthem spot that set the tone for our campaign and released two 30s and eight 15s throughout the year to keep the messaging fresh and seasonal. 

COors light rewards

Coors Light Rewards, beer's first loyalty app, offers multiple ways to earn exclusive experiences and gear for being a fan of Coors Light. What could be better than getting rewarded for drinking beer? Fans earn points by purchasing Coors Light, crushing bar trivia, and posting photos on Instagram. Over half a million points were earned after just the first two months of the launch! A whopping 85% of users are staying engaged with the program after download mostly by earning points by purchasing packs of Coors Light.

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coorslight.com

Coors Light's new campaign called for a refreshed website so that users would be inspired to keep climbing at every touchpoint with the brand. Thinking mobile first, we designed a site that easily allows for content swapping in order to keep our messaging current and relevant. 

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Star Wars


Star Wars


Google Maps | Star wars

OVERVIEW

The most anticipated movie of our generation was coming and Google wanted to get involved in the excitement. What better way to amp the hype than creating Star Wars themed experiences to the Google apps that fans use daily?

CAMPAIGN

Users were able to choose either the light side or the dark side. Once they did, their Google apps experiences were tailored to their choice. For Google Maps, we turned the UI into a Star Wars world for the duration of the campaign. 

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Home sweet home


Home sweet home


Google Maps | Home & Work stickers

OVERVIEW

Google Maps wanted to allow users to customize their home and work addresses on their mobile phone. So we created stickers that made user's dream homes become a reality. 

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happy 10th youtube


happy 10th youtube


Youtube | 10th anniversary

Overview

To celebrate the first decade of YouTube, we created a nostalgic game of pop-culture knowledge that summed up the best of YouTube’s unforgettable videos. 

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Coors Banquet


Coors Banquet


coors banquet | rebrand

Overview

Coors Banquet is a true original. An icon of western masculinity. The beer that is proudly brewed only in Golden Colorado and doesn't budge on its ethics. Leaning into its heritage in past campaigns had made the brand feel quiet, old and a bit dusty. Coors was ready to change that and we were excited to help them. There's never been a better time to be proud of who you are and where you came from so we brought a new visual identity to life that is a confident celebration for a beer that will never go out of style. 

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Gingerbread joel


Gingerbread joel


coffeemate | seasonal flavors

Overview

What better way to bring back Coffeemate seasonal flavors than to bring back little lovable Gingerbread Joel? To promote the newest flavor, pumpkin spice, we made a fun spot that resembles a lot of our holiday family meals. 

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D.I.why?


D.I.why?


Coffeemate Natural Bliss | D.I.why?

Overview

Coffeemate wanted consumers to know that their Natural Bliss creamer is made with only a handful of natural ingredients. Although anyone could make this delicious creamer themselves, why would they since Coffeemate has already done it for them.

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Kia Soul


Kia Soul


kia | Soul shuffle slam

Overview

When LMFAO started shuffling, the hamsters weren't far behind. Eventually everyone was shuffling and we wanted to give this craze a place to live online. Taking over Soul's YouTube and Facebook pages, we created a user submitted dance contest to give fans a chance to win a brand new Kia Soul.

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Coke Ahh


Coke Ahh


Coca-cola | coke ahh

Overview

Coca-Cola and Quarter Pounders belong together. We showed users what the world would look like if they tried to separate them in this mobile first playful experience.

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Sci Show


Sci Show


youtube | beacon

Overview

One of the content creators YouTube wanted to feature in order to promote its platform was Hank Green for his Sci Show channel. Since the majority of the campaign media buys were mobile, we created a slew of delightful interactive mobile experiences that highlighted fun science facts.