YouTUbe | #DearMe

Overview

YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give? The campaign started with a hero video, but became a whole lot more than that.

SummAry 

The campaign turned into a viral phenomenon. Women and men from all over the world got involved including The First Lady and even the Disney Princesses. We also wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that gave users a simple way to spread their message.

 

AWARDS

W3 Social Features - Presence - Gold, W3 Social Campaigns - Activism - Gold, W3 Viral - Activism - Gold, W3 Social Content & Marketing - Gold, W3 Online Video - Activism - Silver, W3 Branded Content - Viral - Silver, W3 Social - Best Use Of Video - Silver, W3 Marketing - Activism - Silver