Creative Director | Art Director
Creative Director | Art Director
To encourage more people to interact with Google Maps, we created Smarty Pins, a fun and interactive game that tests players’ trivia and geography knowledge.
Smarty Pins is built on the Google App Engine platform and draws on the existing Google Maps API. Using HTML5 to build the site, the game tests users' knowledge in a familiar environment.
Webby Awards Best User Interface, FWA Site Of The Day, FWA Mobile Of The Day, FWA Cutting Edge Project Of The Week, Comm Arts Interactive Annual Winner, Comm Arts Web Pick Of The Week, Awwwards Site Of The Day, Google Sandbox Creative Showcase Award
YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give? The campaign started with a hero video, but became a whole lot more than that.
The campaign turned into a viral phenomenon. Women and men from all over the world got involved including The First Lady and even the Disney Princesses. We also wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that gave users a simple way to spread their message.
W3 Social Features - Presence - Gold, W3 Social Campaigns - Activism - Gold, W3 Viral - Activism - Gold, W3 Social Content & Marketing - Gold, W3 Online Video - Activism - Silver, W3 Branded Content - Viral - Silver, W3 Social - Best Use Of Video - Silver, W3 Marketing - Activism - Silver
To celebrate the first decade of YouTube, we created a nostalgic game of pop-culture knowledge that summed up the best of YouTube’s unforgettable videos.
One Show Silver Pencil, CSS Design Awards Site Of The Year, CSS Design Awards Site Of The Month, CSS Design Awards Site Of The Day, FWA Site Of The Day, FWA Mobile Site Of The Day, FWA Cutting Edge Project Of The Week, Awwwards Site Of The Day, Design Licks Site Of The Day
The most anticipated movie of our generation is coming and Google Maps wanted to get involved in the excitement. What better way to amp the hype than creating a Star Wars themed experience to guide users on their daily commutes. Now Star Wars fans can arrive to their local movie theatre for the big event in Star Wars style. Check it out here!
Coors Light XP, beer's first loyalty app, offers multiple ways to earn exclusive experiences and rewards for being a fan of Coors Light. What could be better than getting rewarded for drinking beer? Fans earn points by purchasing Coors Light, crushing bar trivia, and posting photos on Instagram. Apple users download here! Android peeps download here!
Fans collectively earned over half a million XP after just the first two months of the launch! A whopping 85% of users are staying engaged with the program after download mostly by earning XP by purchasing packs of Coors Light.
Coors Light's new Climb On campaign called for a refreshed website so that users would be inspired to overcome their mountain at every touchpoint with the brand. Thinking mobile first, we designed a site that easily allows for content swapping in order to keep our messaging current and relevant.
Google Maps wanted to allow users to customize their home and work addresses on their mobile phone. So we created stickers that made user's dream homes become a reality.
What better way to bring back Coffeemate seasonal flavors than to bring back little lovable Gingerbread Joel? To promote the newest flavor, pumpkin spice, we made a fun spot that resembles a lot of our holiday family meals.
Coffeemate wanted consumers to know that their Natural Bliss creamer is made with only a handful of natural ingredients. Although anyone could make this delicious creamer themselves, why would they since Coffeemate has already done it for them.
Coca-Cola and Quarter Pounders belong together. We showed users what the world would look like if they tried to separate them in this mobile first playful experience.
One of the content creators YouTube wanted to feature in order to promote its platform was Hank Green for his Sci Show channel. Since the majority of the campaign media buys were mobile, we created a slew of delightful interactive mobile experiences that highlighted fun science facts.