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ALI ESTERLY


Creative Director | Art Director

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ALI ESTERLY


Creative Director | Art Director

google maps | Smarty Pins

Overview

To encourage more people to interact with Google Maps, we created Smarty Pins, a fun and interactive game that tests players’ trivia and geography knowledge.

Summary

Smarty Pins is built on the Google App Engine platform and draws on the existing Google Maps API. Using HTML5 to build the site, the game tests users' knowledge in a familiar environment.

 

Awards

Webby Awards Best User Interface, FWA Site Of The Day, FWA Mobile Of The Day, FWA Cutting Edge Project Of The Week, Comm Arts Interactive Annual Winner, Comm Arts Web Pick Of The Week, Awwwards Site Of The Day, Google Sandbox Creative Showcase Award

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#DearMe


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#DearMe


YouTUbe | #DearMe

Overview

YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give? The campaign started with a hero video, but became a whole lot more than that.

SummAry 

The campaign turned into a viral phenomenon. Women and men from all over the world got involved including The First Lady and even the Disney Princesses. We also wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that gave users a simple way to spread their message.

 

AWARDS

W3 Social Features - Presence - Gold, W3 Social Campaigns - Activism - Gold, W3 Viral - Activism - Gold, W3 Social Content & Marketing - Gold, W3 Online Video - Activism - Silver, W3 Branded Content - Viral - Silver, W3 Social - Best Use Of Video - Silver, W3 Marketing - Activism - Silver

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Happy 10th YouTube


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Happy 10th YouTube


Youtube | 10th anniversary

Overview

To celebrate the first decade of YouTube, we created a nostalgic game of pop-culture knowledge that summed up the best of YouTube’s unforgettable videos. 

 

Awards

One Show Silver Pencil, CSS Design Awards Site Of The Year, CSS Design Awards Site Of The Month, CSS Design Awards Site Of The Day, FWA Site Of The Day, FWA Mobile Site Of The Day, FWA Cutting Edge Project Of The Week, Awwwards Site Of The Day, Design Licks Site Of The Day

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Star Wars


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Star Wars


Google Maps | Star wars

OVERVIEW

The most anticipated movie of our generation is coming and Google Maps wanted to get involved in the excitement. What better way to amp the hype than creating a Star Wars themed experience to guide users on their daily commutes. Now Star Wars fans can arrive to their local movie theatre for the big event in Star Wars style. Check it out here!  

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Home sweet home


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Home sweet home


Google Maps | Home & Work stickers

OVERVIEW

Google Maps wanted to allow users to customize their home and work addresses on their mobile phone. So we created stickers that made user's dream homes become a reality. 

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D.I.Why?


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D.I.Why?


Coffeemate | D.I.Why?

SINFUL

Udders

Blender

Beard

 

Overview

Coffeemate wanted consumers to know that their Natural Bliss creamer is made with only a handful of natural ingredients. Although anyone could make this delicious creamer themselves, why would they since Coffeemate has already done it for them.

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Coke Ahh


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Coke Ahh


Coca-cola | coke ahh

Overview

Coca-Cola and Quarter Pounders belong together. We showed users what the world would look like if they tried to separate them in this mobile first playful experience.

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Kia Soul


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Kia Soul


kia | Soul shuffle slam

Overview

When LMFAO started shuffling, the hamsters weren't far behind. Eventually everyone was shuffling and we wanted to give this craze a place to live online. Taking over Soul's YouTube and Facebook pages, we created a user submitted dance contest to give fans a chance to win a brand new Kia Soul.

 

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Sci Show


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Sci Show


youtube | beacon

Overview

One of the content creators YouTube wanted to feature in order to promote its platform was Hank Green for his Sci Show channel. Since the majority of the campaign media buys were mobile, we created a slew of delightful interactive mobile experiences that highlighted fun science facts.